How to Write the Perfect “About Me” Everywhere
Crafting the perfect “About Me” section isn’t just about listing facts — it’s about making a connection. Whether you’re showing up on Instagram, LinkedIn, Etsy, or your personal website, your bio should clearly express who you are, what you do, and why it matters.
Let’s explore how you can tailor your “About Me” for different platforms, and learn from Lilian, a successful content creator and brand owner, who nailed her bio in every space.
Why Your “About Me” Matters?
Your “About Me” is often the first impression — it helps others understand your identity, values, and what you bring to the table. It can attract followers, clients, collaborators, or even job opportunities.
But here’s the catch: One size doesn’t fit all.
Each platform needs a different style, length, and tone. Let’s break it down.
Meet Lilian: A Real Example
Lilian is a content creator with years of experience. She runs her own brand, CraftCrayze, where she helps individuals and companies grow through creative marketing and design.
Here’s how her “About Me” looks across different platforms:
1- Personal Website or Portfolio
Goal: Showcase your story, values, and what you offer.
Structure:
- Call to action (optional)
- Who you are (professionally/personally)
- What you do (your skills/services)
- Why you do it (your purpose or passion)
- Who you serve (audience)
Long-form (Professional + Personal Tone):
Hi, I’m Lilian, a passionate content creator and the founder of CraftCrayze — a creative marketing brand dedicated to helping individuals and businesses tell their story and grow their audience.
With years of experience in digital content, branding, and strategy, I’ve helped startups, entrepreneurs, and creators turn ideas into impactful visuals and campaigns.
At CraftCrayze, I combine artistic direction with smart marketing to create content that doesn’t just look good — it performs. Whether you’re building a brand or scaling your business, I’m here to craft solutions that spark growth.
Let’s create something that matters.
2- Instagram Bio
Goal: Quick intro + your niche + call to action
Character limit: 150 characters
Formula:What you do ✦ Who you help ✦ Unique trait or CTA
Short, impactful + CTA (within 150 characters):
🎨 Content Creator + Brand Builder
🚀 Founder of @CraftCrayze
Helping you grow through creative marketing ⬇️
3- LinkedIn Summary
Goal: Highlight your professional journey, skills, and values.
Structure:
- What you’re looking for or offer
- Your current role and specialty
- Background and skills
- Values and vision
Professional, achievement-focused:
I’m Lilian, a content creator and founder of CraftCrayze, where creativity meets strategic marketing.
Over the years, I’ve worked with diverse brands to elevate their digital presence, craft strong identities, and drive engagement through visual storytelling. My expertise spans content creation, digital strategy, and creative branding.
At CraftCrayze, I lead a mission to help businesses — from solo entrepreneurs to growing companies — build trust, visibility, and sales through purpose-driven content.
Always open to creative collaborations, partnerships, and new projects.
4- Resume Bio / CV Summary
Goal: Short professional summary
Length: 2-4 lines
Short and sharp:
Experienced content creator and founder of CraftCrayze, helping brands grow through visual storytelling, digital strategy, and creative marketing. Proven success in brand building, social media content, and audience engagement.
5- Etsy / Shop Bio
Goal: Personal + what you sell
Friendly and brand-centered:
Welcome to CraftCrayze! I’m Lilian — a creator and brand strategist who loves turning ideas into beautiful, functional products. Here you’ll find marketing templates, content tools, and creative resources designed to help you grow your business with ease and style.
General Tips to Write a Great “About Me”
Fill-in-the-blank template:
I’m [Name], a [role] and the founder of [brand name]. With [X] years of experience in [field/specialty], I help [target audience] grow through [method: content, design, marketing, etc.]. My goal is to create [result: meaningful, engaging, impactful] content that builds [trust, visibility, connection, sales]. Let’s [CTA: connect, work together, build something great].
General Tips to Write a Great “About Me”
- Start with who you are — Your name and what you do
- Mention your purpose — Why you do what you do
- Be audience-focused — Show how you can help them
- Keep it platform-appropriate — Short and catchy for social media, more detailed on LinkedIn or websites
- Add a personal touch — Show personality, not just facts
- Include a CTA — Invite people to connect, explore, or follow
Want a Ready-to-Use Template?
I’ve created a FREE “About Me Template Kit” you can use for:
- Instagram bio
- LinkedIn summary
- Website “About” page
- Resume/CV
- Etsy or digital product shop
Just plug in your info, tweak the tone, and you’re done.
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